# Seller's Guide

##

## Selling a Home in New York City

New York City is one of the most diverse and competitive real estate markets in the world, and we understand that making the decision to sell a home here can be a particularly overwhelming experience. Achieving the optimal return on your investment requires planning and preparedness. That’s why we’ve created this seller’s guide — to set you on the right course to selling a New York City home of your own.

#### Step 1:

## Setting the Stage

From applying a fresh coat of paint to rearranging furniture, your agent ensures that the property is visually ready for showing. Your agent arranges a professional photo shoot, commissions an illustrative floor plan, and prepares a listing description.

#### STEP 2:

## GOING LIVE

The listing is broadcast on Compass.com and sent across our 100+ partner sites for the duration of the selling process.

#### STEP 3:

## SPREADING THE WORD

The Compass marketing team produces beautiful print collateral to strategically showcase your property. Your agent develops and executes an intelligent, effective paid marketing plan in relevant publications. Eye-catching property signs are produced and placed outside your property.

#### STEP 4:

## MAKING CONNECTIONS

Your agent continuously leverage professional contacts and the Compass Network Tool to find ideal buyer brokers. Open houses are hosted for both brokers and clients on an ongoing basis.

#### STEP 5:

## BUILDING A STRATEGY

Your agent conducts an assessment of the market response within the first 30 days of your listing going live. Feedback from agents and buyers is aggregated, and the listing strategy revised if needed.

#### STEP 6:

## MEASURING SUCCESS

Your agent provides bi-weekly 1:1 updates and provides continuous traffic metrics.

#### STEP 7:

## OPTIMIZING THE OFFER

Following an offer, your agent contacts all interested parties, reviews the offer terms, and raises all counter-offer options with you. The contract is negotiated and accepted, and the transaction summary is circulated to all parties.

#### STEP 8:

## FINALIZING THE DETAILS

Your agent notes and observes all contingency periods throughout the in-contract stage. All financial and supplemental information is collated and submitted to the managing agent.

####

#### STEP 9:

## COMPLETING THE CLOSE

The property appraisal and home inspection takes place. The closing date is set with the attorney. Your agent arranges the final walkthrough and closing at which time the keys are handed over to the buyer.

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## What’s Your Property Worth?

PROPERTY ADDRESS

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View Listings for Sale

## Your Transaction Timeline

Backed by a proven process, Compass listings spend 19 fewer days on market than the industry average. A swifter sale means a more seamless seller experience and greater value for you.

- #### Position

  Evaluate comparable homes
  Analyze market trends
  Competitively price
  Recommend lawyer
  Discuss closing costs

- #### Pre-market

  Launch as a Coming Soon listing
  Monitor traffic
  Evaluate pricing
  Gather qualitative feedback

- #### Prepare

  Marketing strategy
  Listing preparation (staging,floorplan, photography)
  Inspections
  Surveys
  Client questionnaires

- #### Launch

  MLS and syndication
  Networking
  Signage

- #### Market

  Print and digital advertising
  Print collateral
  Targeted mailers and email campaigns

- #### Show

  Broker events
  Open houses
  Lead follow-up

- #### Update

  Client progress reports
  Listing statistics
  Price assessment

- #### Negotiate

  Acceptance
  Contingency removal

- #### Board Approval

  Waiver for the wright to first refusal

- #### Close

  Sales Report

## Download Our Full Seller's Guide

Seller's Guide PDF

## FROM OUR CLIENTELE

- > Jason is one in a million as far as genuine NYC Real Estate Brokers go. I was lucky enough to get in contact with him early in my apartment search. It started from the way beginning where he responded to my first inquiry with a list of questions for me to answer, so he could best understand everything I wanted in my future apartment. That led to multiple hour-long phone calls at all hours of the day/night with him providing knowledge of the NYC Real Estate Markets to myself and working his hardest to learn all about myself so he could find the perfect apartment for my friends and me. I felt I could ask him any question in the world and would always ...

  — Dan R.

- > Going into finding our first apartment, my roommate and I were nervous about sketchy brokers that tend to be everywhere in NYC. I booked appointments with multiple brokers to see a bunch of places but ultimately canceled them all in exchange for just Jason. Every other broker seemed to be scamming recent college grads into seeing apartments that don't look like the images in the listing, that are a more expensive price than what is advertised, and aren't actually in the location they are advertised as being in. Jason seemed super trustworthy and genuinely invested in finding us the perfect apartment. Everything he did was in our best interest and he...

  — Morgan C.

- > Jason helped me find an apartment in Financial District when I was moving from Florida. I had spoken to a few real estate agents and non of them were willing to put in the hard work as he did. Many days before and during my visit to NY to look at places, Jason was in constant contact searching for listings. He listened to my needs and reserved days out of his schedule to work on my search. He's extremely hard-working, patient, and generous. He also really cares and that is a rare characteristic in an NYC real estate agent. I needed to get my 80 lbs. Golden Retriever into a weight-restricted building in FiDi and he stopped at nothing to make it happe...

  — Maria K.

- > Renting in NYC is never an easy feat, especially as a first-time renter. Lina was extremely helpful throughout the whole process, from start to finish. She was very dedicated to finding me the perfect apartment that met my needs but was also very honest when it came to what would match my budget and what could be negotiated. She attended the open houses with me and assisted me in the negotiation process to make sure I got the best deal. Once the lease was signed, she went the extra mile by doing a walk-through and communicating with the property manager to ensure all that was agreed upon to be fixed was ready before my move-in date. I am so grateful...

  — Auburn

- > Dearest Sam, words cannot express how grateful we are to have you as our real estate agent. You have invested a great deal of hard work and dedication to my family and I. You’ve been tremendously helpful, responsive, and supportive-making this experience enjoyable for us all. Thanks to you, we will be moving into our new home in a few days. The kids can hardly wait, they are counting down the days! We will most definitely be referring you to all our family and friends. We look forward to having you over at our first dinner party. Above all, thank you for being more than just an agent to us, you are a friend. Many thanks!

  — François B.

- > I was fortunate to work with Lina to find the perfect apartment for me in Manhattan. Relocating from another country with a dog to the city is a challenging task. Lina made this process not only easy but fun with a perfect combination of professionalism, hard work ethics with a personal touch that makes you trust her blindfolded. Lina's knowledge of the city streets, buildings, and the application process are unparalleled. Her availability to my needs, questions, and showings was remarkable. I know who to reach out to for my next apartment search. I can't thank you enough for your service - you are the best!

  — Ittai

- > Working with Jason was a great experience from start to finish. Jason was able to answer all of my questions about the neighborhood, nearby comps, and any questions I had about the developer and property I was interested in. I felt like he took a serious and sincere interest in me as a buyer (over just trying to make a quick sell) by offering me real advice on the process and answering any and all questions I had on the property. This was especially valuable to me as a first-time buyer. I would highly recommend using Jason and will definitely be using him for any future transactions.

  — Jared T.

- > Sam is professional, energetic, and displays a warm, friendly personality. He was terrific to work with, sending frequent informative emails and providing substantive information on apartments and neighborhoods. When I flew into NYC for the day to see prospective apartments, Sam had everything scheduled, and he devoted the entire day to helping me find a home. Sam also followed up with me after I left NYC, which I found helpful and reassuring. I’m so grateful for Sam’s support and expertise!

  — Cheryl

- > Jason is a great real estate who worked with my roommate and me until we found the perfect apartment. He answered all our phone calls and texts with the hundreds of questions we had. We had a specific price and location and he showed us every unit that was available until we found one that worked for us. Jason is very professional, friendly, and overall a genuine real estate broker. I highly suggest contacting him if you are looking for an apartment.

  — Jami T.

- > Sam’s approach is amazing. So many options, attention to detail-he does a fantastic job. I was contacted by many agents, but Sam was the only one who has read my search criteria carefully and sent options in accordance with my preferences. I was so impressed with his approach that I decided to leave a positive review. I highly recommend working with Sam.

  — Chester

- > Sam, is one of if not the most organized, clear, and honest brokers in Manhattan that I have dealt with. I would strongly recommend him to anyone of my friends or colleagues. Through his strong network of connections, he is able to deliver quality apartments at reasonable pricing with an added value of service unparalleled in the industry.

  — Buyer | Seller

- > Throughout this process, Jason could not be more thoughtful, generous, and helpful. He answered all of my many questions with clarity and care and created an atmosphere where I felt comfortable to vocalize my concerns without feeling any pressure or pushback. I'm so grateful for Jason's support and love the apartment he helped me land.

  — Erica S.

- > My family absolutely adores Sam. Finding the perfect three-bedroom home is extremely challenging. Sam found our 4,000 square foot home in no time and knows the inventory precisely well. We definitely recommend Sam to any family who is looking for a trustworthy, knowledgeable, and hardworking agent. Cheers!

  — Greg

- > Sam has been fantastic! I inquired about some apartments and he jumped right on it and sourced many emails with possible choices. I am amazed at his level of dedication!

  — George

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With over $500 Million in real estate transactions, the Philip Scheinfeld team is committed to bringing a bespoke real estate experience to each client.

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#### Philip Scheinfeld Team

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Email

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Address

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